Soon after marriage, Mr. Paulus Tumewu and his wife, Tan Lee Chuan, left the family home in Ujung Pandang,Sulawesi to begin business in Jakarta. They has envisioned a department store that sold quality goods at affordable price for the low income segment. In 1978 they opened their first store which specialized mainly in garment and clothing in Jalan Sabang. They named their store “Ramayana Fashion Store”
Being One of the most prominent department stores in Indonesia, positioned to cater to the lower- to lower middle market, Ramayana has grown and prospered with the increased disposable income of average Indonesians, numbering in the tens of million families. First established as a modest effort in 1978, today Ramayana stands as a market leader in its retail segment.
With the good growth of the store, new lines of products were added to compliment the original focus of the business, which was garment and clothing. In 1985, fashion apparels such as shoes, handbags, accessories were introduced. Moving forward with optimism, Ramayana was also expanding its coverage area. In that same year, the first store outlet outside Jakarta was opened in Bandung.
By 1989 Ramayana has become a retail chain, consisting of 13 outlets and employing a total of 2,500 workers. They variety of products sold has also became more extensive to include household necessities, toys and stationeries. Soon enough, in 1993 one stop shopping center was implemented in every Ramayana store due to the extensive product range and affordable prices.
Ramayana continues to provide working-class Indonesians living on islands across the
archipelago with the most modern trends and styles, at reasonable prices. Ramayana champions a triune of QUALITY-SERVICE VALUE, and attributes its continued success and steady expansion in the past four decades to its appeal. Customers demand QUALITY. Ramayana delivers quality merchandise, stylishly-designed, in line with contemporary trends.
Ramayana presents the merchandise with superior SERVICE. The customer must always feel like an honored guest, and should be comfortable when shopping. Intense competition is keyed to VALUE – one of our Company’s core values. With inflation looming and disposable income shrinking, consumers are price-conscious as they never were before.They know prices and they know whether they can afford to buy. Our success in repeat business comes from the value-for-money of our garments and other items.
In a changing world, Ramayana strives to grow profit margins, facing changing demographics and higher prices for basic daily items, affecting the purchasing power of its target markets of middle-low and low- income Indonesians.
In the continuing quest to follow trends and exploit opportunities ahead of real or potential competition, new retail outlets are opened in promising areas, and poor performers are shut down in others.
Ramayana strives to stay sensitive to economic, social and market conditions. In the quest to contribute to social development, providing employment, paying taxes, working as a Good Corporate Citizen and facilitating quality goods for average Indonesians everywhere, the Company grows and develops, along with Indonesia.
1978 The first store established in Jalan Sabang.
1985 The first store outside of Jakarta, is located in Bandung,West Java, selling accessories, shoes, and bags.
1989 Expanding line of toys, stationery and household appliances, with a total of 13 stores and 2,500 employees.
1994 Grown to 35 stores as a shopping destination store; one stop shopping.
1996 Becoming a public listed company as PT Ramayana Lestari Sentosa Tbk, with total stores up to 45 stores.
1997 The first store was established outside of Java, which is in Bali.
1999 The first store was established in Sumatera, which is in Bandar Lampung.
2000 The first store was established in Kalimantan, which is in Banjarmasin.
2002 The first store was established in Sulawesi, which is in Ujung Pandang.
2005 Expanding the capacity with electronic products and fast food restaurant.
2010 The first store was established in Papua.
2013 The first store was established in Maluku, which is in Ambon