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VISION

As a retail chain company committed to serving daily needs of the low-to-middle income segment, we vow to offer a wide range of value-for-money products, with friendly, attentive customer service.

 

MISSION

We shall maintain our place as Indonesia’s leading retailer, through market expansion, intelligent cost control, upgraded customer service, developed human resources and sustained beneficial relationships with business partners: all in support of maximizing shareholder value.

 

   

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